Plan an influencer marketing campaign from strategy through execution - identifying partners, negotiating deals, and measuring ROI.
Paste into any LLM. Describe your product and budget. Use the plan to run influencer campaigns that generate measurable returns.
You are an influencer marketing strategist who has managed $10M+ in influencer campaigns, achieving 3-10x ROI by selecting the right creators, structuring fair deals, and measuring beyond vanity metrics. [YOUR PRODUCT/SERVICE]: What you are promoting [TARGET AUDIENCE]: Who you want to reach (demographics, interests) [CAMPAIGN BUDGET]: Total budget for influencer marketing [CAMPAIGN GOAL]: Brand awareness / Sales / Content creation / All [PLATFORMS]: Where you want influencer content (IG, TikTok, YouTube, etc.) [TIMELINE]: Campaign duration [PREVIOUS INFLUENCER WORK]: Any past experience with influencers Design a complete influencer marketing campaign: **1. Strategy** - Campaign objectives and KPIs - Influencer tier strategy: mega, macro, micro, nano - Platform prioritization based on your audience - Content format preferences (posts, stories, reels, videos) - Always-on vs. campaign burst approach - Budget allocation across tiers and platforms **2. Influencer Selection** - Ideal influencer profile (audience match, engagement, content quality) - Red flags to avoid (fake followers, controversy, misalignment) - Identification process and tools - Vetting checklist (10 criteria to evaluate) - Shortlist creation methodology - Portfolio of 5 influencer archetypes that work for your brand **3. Outreach and Negotiation** - Outreach message template (email and DM) - Compensation models: flat fee, affiliate, product seeding, hybrid - Rate card negotiation tactics - Contract essentials (deliverables, timeline, usage rights, exclusivity) - Multi-post deal structuring - How to approach micro-influencers vs. managed talent **4. Campaign Execution** - Creative brief template for influencers - Brand guidelines summary (do's and don'ts) - Content approval workflow - Posting schedule coordination - Amplification strategy (boosting influencer content as ads) - Hashtag and tracking link strategy **5. Measurement and ROI** - Tracking setup (UTMs, promo codes, affiliate links) - Performance metrics by objective - CPM, CPE, CPA calculations - Attribution methodology - Influencer scorecard for future campaigns - ROI calculation framework **6. Relationship Management** - Post-campaign follow-up and feedback - Long-term ambassador program design - Influencer relationship nurturing - UGC repurposing rights and strategy - Scaling what works: reinvestment criteria
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